IN A SMALL LABORATORY OF BOLOGNA, THE FIRST BIOPOINT WAS CREATED

The universal Conditioner Cream for hairdressing salons. A multi-function product, with incredible detangling properties, that is nourishing and restoring. It is the ancestor of a winning series. Its fame has travelled through time, so that it is still to this day considered a “cult classic”.

IN 1985 BIOPOINT TOOK THE BIG LEAP: IT ARRIVES IN PERFUME SHOPS

Biopoint arrives in perfume shops to offer costumers all its professional experience, high-quality products and the satisfaction of their results. It’s 1985 and in the field a new concept is making way: cosmetic hair care.

1988: BIOPOINT IS THE FIRST ONE TO START THE CONVERSATION ABOUT HAIR CARE IN PERFUME SHOPS

Control, the first anti-frizz hair product line is born. Treatment Programs indicate a great turning point. A complete series of cosmetic treatments dedicated to every specific need: from cleansing, to treatment, to styling. It’s the personalized solution available for everyone.

REACHING LEADERSHIP IN THE HAIR CARE SECTOR

Attention to the costumer’s needs, research and innovation in service to hair health make Biopoint an undisputed leader in perfume shops and a pioneer in this section of the market. Today Biopoint is proud to offer the widest range selection.

2014: BIOPOINT CELEBRATES 60 YEARS OF SUCCESS HISTORY

Today Biopoint can be proud of the widest range, most specialized and personalized selection in the field in perfume shops: from cleansing to treatment, to styling.

2015: BIOPOINT IS BEAUTY FREEDOM

With its history and experience gained, Biopoint adds also body care. Biopoint presents itself to the body cosmetic market with the same approach used for more than 60 years on Hair Care products, creating formulas with a very high-quality standard that grant immediately visible results.

2017: BIOPOINT I LOVE TO LOVE ME

« Mi piace piacermi» (I love to love me) is Biopint’s invitation to focus firstly on ourselves. On our interior beauty, fundamental premise for the cultivation of our wellness and for living life to the fullest. With the right amount of self-love for our exterior beauty, because every woman can feel more confident when she knows she’s looking her best. Every day Biopoint wants women to pamper themselves with products that are efficient, high-quality and delightful for the senses. To give women the pleasure of loving themselves.

2021: BIOPOINT. DICHIARAZIONE DI BELLEZZA

« Dichiarazione  di Bellezza » è il manifesto di Biopoint rivolto a tutte le donne che cercano trattamenti cosmetici dalle performance elevate attraverso un’ esclusiva esperienza sensoriale.   

Un’ode alla bellezza, di cui Biopoint si prende cura da oltre 60 anni attraverso la costante ricerca e la tecnologia all’avanguardia. Le donne che scelgono Biopoint dichiarano di volere di più per se stesse affidandosi a programmi ad alti standard qualitativi per valorizzare la bellezza che già  esiste in loro ed esaltare i propri punti di forza.